Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII. Directed by Ridley Scott, the advertisement was designed to highlight the Macintosh as a groundbreaking computer that offers freedom and individuality in a market dominated by corporate conformity. It drew inspiration from George Orwell's…
Apple CEO Steve Jobs announced the MacBook Air 17 years ago today at the Macworld Conference & Expo in San Francisco, captivating audiences with a groundbreaking design that set new industry standards. Jobs famously revealed the MacBook Air by pulling it out of an interoffice envelope to emphasize its unprecedentedly slim profile. The original model…
Apple CEO Steve Jobs announced the MacBook Pro 19 years ago today at the 2006 Macworld Conference & Expo. Jobs unveiled the MacBook Pro as the first Mac notebook to transition from PowerPC processors to Intel's Core Duo architecture. Designed to be an Intel-based replacement for the PowerBook line, the MacBook Pro took a similar…
Today marks 18 years since Apple CEO Steve Jobs unveiled the original iPhone and Apple TV at Macworld Expo 2007. Standing on stage, Jobs introduced the iPhone as a product that combined three revolutionary functions: "an iPod with touch controls, a phone, and a breakthrough internet communications device." He emphasized that these were not three…
December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices. The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move — which included a preemptive press release issued on December 21 that said Apple “expects sales of…
It's famous for being where Steve Jobs unveiled the original Macintosh in 1984. It's famous for staging key Apple Events right up to 2014 and the launch of the Apple Watch. Later, Apple would need larger spaces, and then later still it had its own huge space at Apple Park. But there were reasons to…
Apple's iMac Pro launched seven years ago today, offering a high-end all-in-one desktop machine to bridge the gap between new Mac Pro models. In April 2017, Apple uncharacteristically apologised for its approach to the Mac in recent years and pre-announced it was working on a "completely rethought" Mac Pro with a modular design, a new…
Wondering what the name of the latest macOS version is? Want to know what the next version of macOS will be called? Curious about the versions of Mac OS X that came before? Here we’ll fill you in on the names of the different versions of the Mac operating system in order: from the newest…
For Apple enthusiasts, Apple events are a must-watch, not just because of the products involved, but also because of the little moments that happen. They’re just a few seconds or minutes of a larger presentation, but they stand out because of their profoundness–they’re an “ah ha!” moment that opens your eyes to something bigger. These…
Today marks the 15th anniversary of Apple releasing Mac OS X Snow Leopard, which became available to purchase for $29 on August 28, 2009. After advertising Mac OS X Leopard as having "over 300 new features" in 2007, Apple previewed Snow Leopard at WWDC 2008. Notably, during that year's "State of the Union" session, Apple…
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