December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.
The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move — which included a preemptive press release issued on December 21 that said Apple “expects sales of its new Apple TV to top one million units later this week” — is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.
Apple TV sales
By 2010, the Apple TV had been around for four years. Cupertino showed off the first-generation model in September 2006. Right from the start, however, Apple described the device as a work in progress.
Read more at the CultofMac.com