August 27, 1999: Apple swaps out the striped, multicolored logo the company used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to monochrome shocks many longtime fans. However, it is part of a sustained, company-wide overhaul led by Apple CEO Steve Jobs. The makeover includes new products,…
The Steve Jobs Archive today shared never-before-seen footage of 28-year-old Steve Jobs speaking at the 1983 International Design Conference in Aspen, Colorado. His speech was focused on the future of computers and how they would change daily life. The Steve Jobs Archive was launched in 2022 by Laurene Powell Jobs, Tim Cook, and Jony Ive.…
In July of 1997, five months after Apple bought NeXT and brought him back into the fold, Steve Jobs became Apple's de facto interim CEO, kicking off the most successful comeback by an executive in the history of American business. The departure and return of Steve Jobs from Apple is as central to Apple history…
On May 6, 1998, Steve Jobs announced the iMac, and we wouldn't now have the iPhone, the Apple Store, or even Apple itself, if it hadn't been such a success. If there's ever any doubt that the iMac is a phenomenal success, just try to think of any other computer — any other device —…
Decades ago, Apple started down a path that has revolutionized both its own products and the entire technology industry. Here's where Apple Silicon began, and where it's going. From the very beginning of Apple Computer, the company has relied on core parts made by other firms. The Apple I had a MOS Technology 6502 chip…
April 17, 1977: The Apple II launch at the West Coast Computer Faire positions Apple at the forefront of the looming personal computer revolution. The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility…
Apple launched the original iPad 14 years ago today, starting a product line that has gone on to define the tablet space and entry-level computing, spur a shift in how media is consumed, and have immense cultural impact. The original iPad launched on April 3, 2010. Designed to bridge the gap between the laptop and…
Wondering what the name of the latest macOS version is? Want to know what the next version of macOS will be? Curious about the versions of Mac OS X that came before? Here we’ll fill you in on the names of the different versions of the Mac operating system in order: from the newest macOS…
A rare Apple Computer business card signed by Steve Jobs recently sold for $181,183 at auction, according to Boston-based RR Auction. The business card is from 1983, and it has been authenticated by well-known memorabilia grading service PSA, according to the auction listing. It features Apple's old six-color logo, and it lists the company's former…
February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use. Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for…
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