About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV. However, the announcement was followed by inconsistent implementation; for example, the app in recent xOS 26 releases was renamed Apple TV, but Apple TV+ references are still present within the service. And Apple still airs commercials that say Apple TV+.
On Tuesday, Apple made another announcement about Apple TV. On X, the company posted a new title card, the branding you see just before a show starts on a streaming service. It has a new logo animation of the Apple TV logo, and the piano chord is gone, replaced by a jingle by Finneas, who’s mostly known as Billie Eilish’s brother and collaborator, and has his own solo career.
Read more at Macworld.com