AMD CEO Dr. Lisa Su sat down with journalists in a Q&A session following a keynote address at CES 2021 on Tuesday, fielding a variety of questions including a request to comment on Apple’s first foray into the desktop processor space.
Speaking to press via conference call, Su addressed a range of questions regarding AMD’s upcoming plans, the x86 platform and new developments in a highly competitive semiconductor market.
Dr. Ian Cutress of AnandTech focused on the emergence of ARM processor designs. According to Cutress, ARM models are expected to greatly boost compute performance in the coming years and could begin to encroach on territory long held by x86 makers like AMD and Intel. ARM silicon is typically used in specialized deployments like servers, but the chip designs are now starting to show up in consumer products.
Apple, for example, introduced the M1 chip in its late-2020 13-inch MacBook Pro, MacBook Air and Mac mini models. The tech giant plans its entire lineup of Mac computers to run on custom ARM chips within two years. That presents an immediate loss in revenue for current CPU partner Intel, but also creates headwinds for the wider x86 market.
Su was asked how the M1 will impact AMD’s relationship with Apple.
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