The AirPods market appears to be flatlining in the United States, but the launch of AirPods Pro 3 later this year could boost sales, a new report claims.
According to a new report from Consumer Intelligence Research Partners (CIRP), approximately 44% of iPhone owners in the United States now report owning Bluetooth earbuds, up from 41% in the previous year. Of those, 59% say they use AirPods. This represents a small gain from 57% the year before, effectively bringing the figure back to its 2023 level. This means AirPods are used by roughly 26% of all iPhone owners in the United States today.
While the data reflects a recovery in Apple’s share of the Bluetooth earbuds market among iPhone users, it does not indicate meaningful growth beyond previous highs. The size of the market is increasing slowly, and Apple is maintaining its portion, but not expanding it.
Read more at MacRumors.com