Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar’s BrandZ report, with its brand now valued at $1.29 trillion — a year-over-year increase of 28%.
The latest Kantar BrandZ Global Top 100 ranking assigns Apple the top position in a comprehensive analysis of brand performance, marking a continued upward trend for the company. Kantar’s valuation methodology combines financial performance with brand perception, incorporating insights from over 4.5 million consumer interviews across 522 categories in 54 markets.
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