Twenty-five years ago, Steve Jobs took the stage at Macworld Expo in San Francisco and unveiled Mac OS X, ushering in a new era for the Mac and the world of desktop computing at large.

That sounds like hyperbole, but after watching the keynote for a second time–the first time was from the front row, thank you very much!–it’s remarkable what an enormous moment this was for Apple and the Mac.

It’s funny. What’s remarkable about the moment is actually how uneventful it seems. When I watch the video back, it’s almost surreal how Steve Jobs keeps doing utterly normal, boring things in Mac OS X while the crowd completely loses its collective mind. Viewed by someone without any historical context, it would seem like a cult being whipped into a frenzy by its leader.

Read more at Macworld.com

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