Apple has lots of sayings. “It’s better to be a pirate than join the navy.” “Think different.” “Don’t hold it that way.” And, perhaps most grammatically divisive, “A thousand no’s for every yes.” Some of them are just marketing spiels, but that last one is key to understanding the company’s approach to product development. And the areas where it is at risk of going astray.
Now, I will concede that Apple is good at the first part of the equation—it says no a lot. It said no to cars. It said no to TVs. It said no to overheating multi-device chargers (eventually). It said no to foldable smartphones, I would imagine, roughly 10 times per quarter. About the only thing it says yes to is “another smartphone/smartwatch/tablet/laptop that’s just like the last one, only with an extra button.” And Vision Pro, I suppose. That was a fairly big yes.
Read more at Macworld.com