Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.
So far in 2024, Apple has held three events: one on Tuesday, May 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, where the features coming in the new operating systems iOS 18 and macOS Sequoia were revealed, and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the new AirPods 4.
In 2023 there were three such events: WWDC in June, the Wonderlust iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though, and 2024 looks like it will be a four-event year for Apple.
Read more at Macworld.com