Apple spent $22.61 billion on research and development through 2023, and CEO Tim Cook confirmed beyond a shadow of a doubt that part of that expenditure is because the company is working on generative AI.
Many pundits have said Apple is behind in AI, specifically because they do not have a chatbot or answer to tools like Google Bard. However, it seems Apple AI has been being developed for years within the company.
According to a report from Reuters, Apple’s growing spend in research and development can be tied to developing AI technology. The publication received a statement from Apple CEO Tim Cook on the matter.
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