March 21, 2007: Apple launches the Apple TV, a gleaming white set-top box with a remote control, for bringing iTunes media to the living room.
Unfortunately, the device lacks key features needed to make it a killer entertainment system. It’s something of a missed opportunity for Apple.
Apple TV builds on a solid foundation
A bit like Apple’s move into music with the iPod and iTunes Music Store, producing a streaming video device made perfect sense. Given Apple’s history — and Steve Jobs’ Hollywood contacts, courtesy of his position as The Walt Disney Company’s largest shareholder — the company seemed perfectly poised to straddle the high-tech and entertainment worlds.
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