As far as its customers are concerned, Apple is one of the great remote-working companies. It has mastered virtual events, which are slicker and quicker than the old tedious applause-fests, and its online launch briefings offer journalists more flexibility and less commuting than in-person meetings. The company can do tech support via phone, online chat, or mail-in repairs, and runs a user-friendly web store. It would be easy to buy and run an entire household of Apple products without ever setting foot in an Apple Store.
So why doesn’t Apple extend the same flexibility to its own employees? Over the past several years, the company has shown it can work effectively at distance, so why does it keep telling staff to come into the office?
Apple employees have been expressing unhappiness about being pushed back into the office for almost as long as the company has been pushing them. Last summer, Tim Cook announced that staff would have to show up to work in person three days a week–and a specific three days: Monday, Tuesday and Thursday for everyone–by the fall, and they responded with an open letter demanding more flexibility and better communication.
Read more at Macworld.com