Ten years after Steve Jobs’ death on this day in 2011, Apple is thriving when many predicted it wouldn’t.

Go back and look at articles published in the wake of his death, and it’s all gloom, gloom, gloom. But a decade on, the company is worth more than $2 trillion, revenues have nearly tripled, the stock is up more than 1,000%, and there’s no end in sight.

Apple’s success has many fathers of course, but one big one is that Jobs’ personality has been deeply embedded into the company and how it does things. It’s called “the routinization of charisma,” and it helps explains why Apple continues to prosper.

Read more at CultofMac.com

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