Apple CEO Tim Cook says the company decides to design its own components, rather than sourcing third-party parts, if it concludes that it can “do something better.”
The Apple chief executive was asked how the company determines when it is strategically feasible to manufacture its own parts, a question that also alluded to acquisitions the like Nvidia’s recent purchase of Arm.
In response, Cook said that Apple asks “ourselves if we can do something better.”
“If we can deliver a better product. If we can buy something in the market and it’s great and it’s as good as what we can do, we’re going to buy it. We’ll only enter where we have an ability to do something better and therefore make a better product for the user,” Cook said.
Read more at AppleInsider.com