After years of frustratedly waiting in the dark and suffering through some painful periods of construction work, the new 2019 Mac Pro appears to finally deliver above and beyond what even the most optimistic had hoped for. But its appearance wasn’t merely a whimsical executive decision made in response to a customer email, and is instead the latest deliverable of a long term strategy unfolding at Apple.
Writing opinions on the web requires zero expertise and no real understanding of how anything in the real world works. So let me factually take apart for you three obstructing fallacies that will help solve the mystery of why Apple has dramatically changed its computing product strategy, moving from the two former computing tiers of the last decade—the under $1,500 mass market for iOS devices and a $1,000 to $5,000 market for prosumer Macs—to now include a third, wholly unique new tier occupied by the $6,000 to $25,000 Mac Pro workstation.
The flawgic of Tim Cook’s executive whims of invention
First, let me destroy the idea that Apple makes its multibillion-dollar product decisions largely on an executive whim. Apple’s executives do listen to feedback from customers; Apple’s chief executive Tim Cook in particular likes to talk to investors about the importance of “customer sat,” or making products that will “delight” users. That requires addressing the features buyers want and need, which requires listening to them.
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