By Luke Dormehl
After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.
Here are three reasons why it’s a smart strategy — and three more why it could backfire.
Why it’s a great move for Apple
Throughout Apple’s high-profile spending spree, big questions have remained about what, exactly, the company will do with the shows it’s snapping up. Will they be an Apple TV exclusive? An Apple Music value-add? The backbone upon which Apple builds a Netflix competitor?
There are three ways giving all these new shows away make sense.
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