When Apple Intelligence launched last year, Apple promised us that its AI system would revolutionize how we use our devices. Unfortunately, this past year has been much more middling than miraculous for Apple’s AI, with the platform failing to impress in the ways we were hoping. That means there are a lot of ways Apple…
Category: Opinion
Tariffs are an opportunity for Apple to reset its priorities
Tariffs! Are they off? Are they on? Are they halved, doubled, super-tricksy inside-outified? Nobody really knows. While my colleague Jason Snell already gave some concrete ideas for how Apple can deal with the wild world of import taxes, I’m taking a more speculative bent. Specifically, how could tariffs be an opportunity for Apple? That seems…
How will Apple improve its AI while protecting your privacy?
With all the problems we’ve heard about Apple Intelligence lately–delayed Siri improvements, bad news notification summaries, unimpressive image generation, and more–you might wonder what Apple is planning to do to right the ship. Obviously new and improved models are important, and so in increased training, but Apple has a particularly hard time of this because…
Apple is doomed because it can’t have any fun anymore
The Macalope doesn’t like to complain (LOL). Really, when it comes down to it, being an Apple pundit isn’t a bad gig. Well, the hours are pretty good, anyway. Lately, however, it seems there are only two big topics in the Apple world and both of them suck. The first is AI. The Macalope agrees…
Can Apple make its best Mac matter again?
With the release of the Mac Studio in March, Apple also released its fastest processor ever. However, that chip, the M3 Ultra, is only available in the Mac Studio–it’s not available in the higher-end Mac Pro. Apple’s flagship Mac, once dubbed “the world’s fastest personal computer,” still runs the M2 Ultra chip that was released…
Waiting for the Perfect MacBook Pro? 2026 Might Be the Year
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now…
A 256GB SSD is too small for a Mac in 2025 and it’s all macOS’s fault
You know the cliché, “bigger is better”? That almost always applies to a device’s storage capacity. It applies to Apple’s Macs, which are mostly all set at 256GB at the lower-priced standard configurations. That’s too small, even if you’re not a professional who deals with large files. We recommend getting at least a 512GB SSD,…
I tried the future of multitasking on the Mac and it was amazing and uncomfortable
The Apple Vision Pro is a perplexing piece of hardware. It’s a technological marvel that stuns the senses but it lacks the killer app and content needed to overcome the initial cost of investment and awkward ergonomics. I’m fascinated by its potential and was brave enough to hold on to the Vision Pro beyond the…
Can we expect any new products from Apple in April?
We expect April and May to be pretty slow months for Apple releases. There is no new hardware expected in either month, according to the latest rumors, and the major updates to the iOS 18 and macOS 15 cycle seem to be more or less done—Apple is shifting focus to iOS 19, which will be…
When Will Apple Release the M5 MacBook Pro?
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There…

You must be logged in to post a comment.