Vision Pro has been a flop, plain and simple. By most accounts, it is not even close to meeting Apple’s own meager internal sales expectations. And worse, it is out of the public consciousness entirely, to where even Apple fans often forget about it. Better, cheaper hardware is one way to breathe more life into…
Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and…
The iPhones and Macs we use today aren’t mere smartphones and desktop computers—they’re the fruit of decades’ worth of research and testing behind the scenes at Apple HQ. Like most corporations in this field, Apple spends large sums of money trialing all sorts of wild and innovative prototypes. Naturally, many of these experiments never make…
I’d like it to be known that I hated Siri before it was cool. I’ve written numerous articles on the subject. I’m an anti-Siri hipster. But when a bandwagon comes along, you better believe I’ll be sitting up front. Earlier this week (as spotted by Daring Fireball‘s Jon Gruber) a Redditor named Guitar Scary started…
Is Apple experiencing a "Vista-like drift into systemically poor execution?" That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in…
At WWDC 25 this summer, Apple Intelligence will celebrate a full year since it was first announced. Remember that flurry of hype and optimism last June? We were all younger then, and how we wanted to believe! But now we are older and wiser, and a great deal more cynical. How will we look back…
Just when we thought the M3 was in the ground and Apple had rapidly moved every single Mac model over to the fresh and new M4 processor, in rolls the high-end Mac Studio, equipped with the impossible-to-predict, never-before-seen M3 Ultra processor. That’s right–in March 2025, a full 16 months after the M3 Pro and M3…
It’s time to call it: Siri sucks. And if we’re being honest, it’s been terrible for years. Apple’s voice assistant was so far ahead of the competition that it had every opportunity to basically become the default for a generation. It could have been a brand that encompasses all things of its type, like how…
Remember the iPhone 16 ad where Bella Ramsey asked her phone to remind her of the name of the person she had a meeting with a few months ago? You probably won’t be able to do that until the iPhone 17. Apple on Friday confirmed (via Daring Fireball) that the new personalized Siri that was…
Whether you are updating your old MacBook laptop or planning to buy your first Mac part of the decision of which model to buy should be based on timing. Before you part with your money you should check that the model you are buying isn’t about to be upgraded by Apple. There is nothing worse…
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