By the time this article is published, there will only be four days to go until Black Friday, the most magical and beloved day of the year. I hope you’ve put up your decorations.
At this time of year, tech fans can pick up bargains (while avoiding non-bargains) on products that would otherwise be outside their budget. But as an Apple fan, I always feel an inexplicable sense of second-hand embarrassment. “Will there be Apple Store discounts on iPhones?” friends ask me with naive optimism. No, I have to answer. There will just be gift cards.
That’s not to say that you won’t see any discounts on Apple products: there are plenty to be had already. It’s just that the discounts will be offered by other retailers. Buy direct from Apple and you’ll pay not one cent less than MSRP, while receiving a moderately generous gift card you can use on your next purchase. It’s almost like the company wants to help out its reseller partners by pushing business their way.
Read more at Macworld.com