Apple announced a quartet of new smartphones at its “Awe Dropping” press event last month, but there was no question which of these was the most exciting. Whereas the iPhone 17, 17 Pro, and 17 Pro Max were all conservative iterations on previous models, the ultra-slim iPhone Air was something completely new.
But as some pundits predicted, the flurry of column inches and livestream eyeballs that greeted the iPhone Air’s launch do not appear to have translated into robust sales. In fact it may be selling very poorly indeed.
According to a new report from Nikkei Asia citing “multiple sources briefed on the matter”, Apple has “drastically” cut production orders of the iPhone Air as a result of weak demand. The reductions are consistent, sources say, with a product at the end of its life, rather than one that’s brand new.
Read more at Macworld.com