Rivals have fallen away and while it’s taken a long time to be adopted very widely in the US, it’s practically ubiquitous overseas. Apple’s uphill battle to bring us Apple Pay was a fight that began publicly on September 9, 2014.
Tell the average American person or American company about Apple Pay and even more a decade on, they will invariably be more wary of its security than, say, Europeans. They need more convincing that it’s safe and this is a direct but unfortunate consequence of how bad the current US financial transaction system is.
According to a Security.org report, 52 million Americans were victims of credit card fraud in just 2023 alone. Unauthorized purchases exceeded $5 billion that year.
Read more at AppleInsider.com