Apple is reportedly building a more affordable, A18 Pro-powered MacBook slated to launch as early as this fall. Given that the entry-level MacBook Air M4 starts at a hefty $999, there’s still scope for a lower-end model that costs less. It would cater to budget-conscious customers whose workflows require more than just an iPad.
Apple’s budget product strategy, however, has been hit or miss. The Apple Watch SE, for instance, is arguably the most powerful “budget” smartwatch, but it isn’t exactly as affordable as its rivals. Likewise, the iPhone 16e package is awkwardly positioned right below the flagship line, offering neither an enticing price nor the latest hardware perks. For the A18 Pro MacBook to become a bestseller, Apple must learn from its recent past by building a machine that strikes the right balance between “e” and “SE.”
Read more at Macworld.com