Apple is investigating generative AI to accelerate its custom chip design, according to remarks by hardware chief Johny Srouji last month.

Srouji outlined the company’s interest in AI-assisted chip design during a speech in Belgium, where he received an award from semiconductor research group Imec. Reuters was able to review a recording of his remarks.

“Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost,” Srouji said. He also talked about the role of electronic design automation companies like Cadence and Synopsys, which he said are “critical in supporting our chip design complexities.” Both companies are said to be racing to integrate AI into their chip design software.

Read more at MacRumors.com

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