Apple maintained its position as the global leader in the wireless headphone market in the first quarter of 2025, achieving 18.2 million shipments and capturing a 23.3% market share, according to new data from Canalys.
The data suggests that Apple, including its Beats subsidiary, continues to leverage its hardware-software ecosystem to dominate the true wireless stereo (TWS) market. Although its market share declined slightly from 24.4% in the first quarter of 2024, Apple still obtained a 12% year-over-year growth in shipments, contributing significantly to the global market’s overall rebound. Total global TWS shipments rose to 78.3 million units—marking an 18% annual increase, which is the fastest growth rate for the category since 2021.
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