In last week’s column, I managed to find the cloud (looming financial and political uncertainty) floating around the silver lining that was Apple’s record-breaking quarterly results. But this week I thought I’d look at the situation from a more optimistic point of view. There are problems for Apple, almost everywhere you look. But if the company responds to them in the right spirit, this represents a golden opportunity for beneficial change.
In contrast with startups, which love to move fast and break things, established corporations tend to be slow and reluctant to change direction. If Tim Cook woke up tomorrow and decided that Apple should pivot from consumer tech to, I don’t know, cupcakes, he would need to run that decision by advisors and VPs and the board of directors, face a huge shareholder revolt, and likely give up on the whole thing (or lose his job). He’s in charge, but the corporate structure has been designed to make it as hard as possible for a rogue CEO to rock the boat with radical ideas.
Read more at Macworld.com