Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg’s Mark Gurman reports.
Apple’s senior vice president of services Eddy Cue today disclosed that Apple is “actively looking at” reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between Apple and Google that makes the latter the default search engine on Apple devices.
Cue said that searches on Safari dipped for the first time in April 2025—a change which he attributed to users switching to AI services. He added that he believes AI services such as ChatGPT, Perplexity, and Claude will eventually replace conventional search engines like Google. As a result, Apple will need to add them as options in Safari in the future. Cue said the company had already held discussions with Perplexity.
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