Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has any Siri information been made available to advertisers or sold for any purpose.
Apple’s newsroom post comes after it settled a class action lawsuit related to Siri for $95 million. Plaintiffs accused Apple of recording conversations captured after accidental Siri activations, and then sharing information from those conversations with third-party advertisers.
Two plaintiffs claimed that after speaking about products like Air Jordan shoes and Olive Garden, their Apple devices showed ads for those products, while another said he received ads for a surgical treatment after discussing it privately with his doctor.
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