It’s not true that Apple has always shunned the Consumer Electronics Show, but in 2025 it is yet again the most dominant company at the event, despite not being there.
Apple’s disregard of CES is so well known that it was headline news in 2020 when it was claimed that the company was attending it again. But Apple didn’t exhibit anything, didn’t launch anything, and it didn’t have a stand.
It was only there to take a stance instead.
In that 2020 CES, Apple’s then senior director of global privacy, took part in a panel on the subject. Jane Horvath said everything you would expect Apple’s privacy chief to say, and then the panel was over.
Read more at AppleInsider.com