A new Apple TV streaming box is rumored to launch next year, and there is a possibility that the device’s U.S. pricing will start at just $99.
Shortly after the current Apple TV 4K model launched in October 2022, Apple supply chain analyst Ming-Chi Kuo predicted that the next Apple TV would be “more affordable” than the current model. He said a “sub-$100 price” would be the “sweet spot” for the Apple TV, but exact pricing for the next model remains to be seen.
Both the 2010 and 2012 versions of the Apple TV were priced at $99 in the U.S. at launch, and Apple eventually lowered the price of the 2012 model to $69, so there is precedent for a sub-$100 Apple TV that would better compete with lower-priced streaming devices like the Google TV Streamer, which costs $99.99. Amazon and Roku have even cheaper streaming stick options starting as low as $24.99 on sale.
Read more at MacRumors.com