Despite low sales, the Apple Vision Pro is reportedly shaking up the VR/MR industry and moving the trend of headsets from entertainment to productivity and innovation.
The global VR and MR headset market is expected to grow steadily in 2024, with shipments projected to reach 9.6 million units, an 8.8% increase year-over-year, according to a new report by TrendForce. Apple Vision Pro, despite moderate growth, is setting new standards.
Launched in 2024, Apple Vision Pro has already claimed 5% of the market, a significant achievement given its high price. Starting at $3,499, the Vision Pro is not positioned as a mass-market device but rather as a high-end product aimed at professionals and early adopters.
Read more at AppleInsider.com