Apple, it’s often been pointed out, generally isn’t the first to enter a specific product category. Take, most recently, the reports that Apple is working on a version of Siri backed by large language models that’s not expected to be announced until next year before rolling out to users sometime in 2026.
Does that feel a little late when other rivals are showing off products like these now? A bit, but the truth is Apple is a bit like a wizard, arriving neither early nor late but precisely when it means to.
It’s not the first time, either. The personal computer, the digital music player, the smartphone…these are all markets that the company arguably defined, even though its entrants often came years after its competitors. That philosophy has been baked in since the company’s earliest days, and yet it’s one that has only gotten more entrenched over time because the company’s large balance sheet allows it to take these kinds of risks.
Read more at Macworld.com