Apple holds a Back to School promotion every year (now known as the Higher Education Offer to avoid confusion because it’s only open to students once they enter higher education, and the institutions and teachers, not school-age children). As part of the deal, Apple offers an incentive with purchases of qualifying Apple products.
Apple’s ‘Back to School’ deal runs in various locations around the world during the summer months. The deal usually ends about a month after the first university semester begins in that country.
Apple Higher Education Offer kicked off in the U.S., Canada and India back in June and since early July has been running in the U.K. and Europe. In the U.S., U.K. and Canada Apple is giving away gift cards with qualifying product purchases. In Europe and India, customers get money off the purchase of AirPods instead.
Read more at Macworld.com