Apple is believed to have seen a significant 21% increase in Mac shipments for the second quarter of 2024, the largest growth among global PC manufacturers during this period, as part of an industry-wide recovery.
According to a report by IDC, an industry research firm, worldwide shipments of desktops and laptops increased by 3% year-over-year for the quarter ending in June 2024. Apple and Acer led the growth among major manufacturers, with Acer showing a 14% increase in shipments. This marked the second consecutive quarter of growth for the PC industry, following a period of decline after the pandemic-driven surge in purchases during 2020 and 2021.
Ryan Reith, group vice president at IDC, noted that the combination of two consecutive quarters of growth, market excitement around AI-focused PCs, and a commercial refresh cycle, provided a much-needed boost to the PC market. AI-focused PCs are anticipated to drive a new wave of upgrades, though IDC reports that only about 3% of PCs shipped this year are said to be optimized for AI tasks. Apple’s Mac lineup is likely to see further traction with the integration of Apple Intelligence, which positions the company to capitalize on the growing demand for AI-optimized PCs.
Read more at MacRumors.com