Having launched earlier this year with an eye-watering $3,499 price tag, Apple’s Vision Pro headset hasn’t shifted a lot of units… and was never really expected to, given its obviously limited budgetary appeal. In the long term, however, Apple wants to target more mainstream consumers with its spatial computing platform, and that means finding a way to get the price of the headsets down.
Right now, the priority of Cupertino’s Vision Products Group (VPG) is to develop a cheaper successor to Vision Pro, currently codenamed N107. But a new report from Bloomberg reporter Mark Gurman reveals the difficulties which VPG has been grappling with to make that product a reality and the slow pace at which future Vision products are likely to launch.
In a nutshell, the issue is that Vision Pro is expensive with good reason: it’s an exceptionally well-specced piece of hardware packed full of premium cutting-edge tech. And compromising in any of the obvious areas will result in significant reductions in the quality of the user experience, which sits at the heart of how Apple hopes to convince people to make the intimidating move into spatial computing. Gurman refers to these decisions as “difficult trade-offs.”
Read more at Macworld.com