Apple uses AI all throughout its products already, usually just referring to such features as “Machine Learning”, and even has custom AI inferencing hardware called a Neural Engine in all its chips. But when it comes to generative AI like sophisticated chatbots (ChatGPT, Microsoft CoPilot, Bard), image generators (Dall-E, Midjourney, Stable Diffusion), music generators (Amper, MuseNet), and code generation (GitHub CoPilot), Apple appears to be sitting on the sidelines.
But not for long! Multiple rumors say that iOS 18 will begin a big push into generative AI from Apple. We’re talking Siri with gen-AI chat, Apple Music-generated playlists, and maybe even things like image generation or tools for Photos, iMovie, and so on.
We expect Apple’s values and unique take on how it deploys software and services is going to make Apple’s gen-AI tools a little different from what we’re used to. The company’s push for privacy, on-device processing, and an urgent need to protect the company’s reputation for safety and trust will all have an impact on Apple’s AI tools.
Read more at Macworld.com