Last month, a seemingly unlikely rumor out of Asia claimed that Apple could be planning to launch a low-cost MacBook series next year in order to compete with Google’s popular and more affordable Chromebook models. On Tuesday, that rumor was revived by respected Apple analyst Ming-Chi Kuo.
A DigiTimes report in September said Apple could launch a more affordable MacBook line in late 2024 to differentiate it from the company’s existing MacBook Air and Pro lines. Kuo now also believes Apple could be considering such a move to boost ailing MacBook shipments, with a target of 8-10+ million units per year.
Kuo’s prediction came in response to Apple’s upcoming Mac event that was announced on Tuesday. The analyst suggested Apple’s “Scary Fast” event on October 30 will focus on multiple M3 chips, hinting at the possibility of M3, M3 Pro, and M3 Max variants. If Apple does release M3, M3 Pro, and M3 Max chips at once, they will likely feature in new 13-inch, 14-inch, and 16-inch MacBook Pro models.
Read more at MacRumors.com