A study of brand loyalty claims that Apple users are enormously more loyal that Samsung owners, but they’re both easily beaten by Netflix.
It’s previously been claimed by Consumer Intelligence Research Partners (CIRP), that Apple has the most loyal smartphone customers in the US, and that it’s better at getting people to switch from Android. Now, though, a global survey of brand loyalty says Samsung is 24th on the list, Apple is 2nd, and Netflix is 1st.
“When it comes to brand loyalty, Samsung beats Apple on awareness, with scores of 1.01 and 0.82 respectively,” say researchers at British energy, technology, and legal firm Bionic. “But when it comes to reputation and impression, Apple ranks significantly higher than its Korean competitor, who falls short especially on brand stability with a score of only 1.15 compared to Apple’s 2.62.”
Read more at AppleInsider.com