Apple is reportedly looking to cut back on providing human support on various social media outlets like YouTube and Twitter.
The official @AppleSupport account was launched in 2016, and it’s primarily used to provide tips for Apple products and address customers directly. The account earned an award from Twitter that same year, thanks to its high level of engagement.
However, according to sources speaking to MacRumors, that will be coming to an end. The report states Apple is planning to eliminate its social media support advisor roles available on Twitter/X, YouTube, and the Apple Support Community forum.
Read more at AppleInsider.com