Almost three years ago, Mac enthusiasts had a moment when the M1 chip was released. Ever since then, it’s been good times–Apple has now cycled through two generations of the M-series chips. And as reports began to leak about the M3, anticipation for another dramatic leap started to grow.
After some delays, reports now say M3 Macs are coming this fall. We’ve heard about possible CPU and GPU core configurations, but one key factor we have not heard about is the M3’s performance compared to the M2. Maybe it’s a little early for benchmark results for Macs that won’t be released until October, but we can’t help but wonder if maybe the M3’s release won’t be the major release we’re led to think it will be.
And now Bloomberg’s Mark Gurman has thrown more cold water on the M3. In his latest Power On newsletter, he reports that it’s “unclear” whether the October M3 Mac release will be “positioned as a formal event.” It’s not totally clear what that means, but it certainly suggests that Apple hasn’t begun planning an event. Considering the time and effort that is needed to produce an Apple event, there’s a good chance a Mac event is not going to happen. Apple could simply release the M3 Macs and issue press releases without the usual pomp and circumstance. That may not seem like a big deal, but it is.
Read more at Macworld.com