Apple this week published an article extolling the effectiveness of its Vision Pro developer labs, a worldwide program of training and hands-on sessions with the company’s upcoming mixed-reality headset. With Vision Pro still something of an unknown quantity ahead of its first-gen launch at some point next year, the labs program appears to be a powerful tool for winning converts to the cause.

It’s often said that hardware products live or die based on the support they are able to generate among third-party software developers. (Microsoft legend Steve Ballmer knew this all too well, once going viral with a video in which he marched around on stage sweating through his shirt and repeating the word “developers” over and over again. The guy knew what mattered most.) Until Apple launched the App Store–and persuaded devs to fill it with millions of apps–the iPhone was merely a nicely designed smartphone with good PR.

Read more at Macworld.com

Leave a Reply

Discover more from

Subscribe now to keep reading and get access to the full archive.

Continue reading