On Tuesday, Apple and Google announced a joint initiative to prevent the misuse of Bluetooth online tracking devices, such as Apple’s AirTag. The two companies have developed a specification that is being proposed as an industry standard for iOS and Android and has the backing of many third-party companies that offer such trackers, including Chipolo, eufy Security, Pebblebee, Samsung, and Tile.
“Apple launched AirTag to give users the peace of mind knowing where to find their most important items,” said Ron Huang, Apple’s vice president of Sensing and Connectivity. “We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking–a first in the industry–and we continue to make improvements to help ensure the technology is being used as intended. This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android.”
Read more at Macworld.com