Apple is offering a rare opportunity for businesses to buy MacBook Pro models in bulk at a steep discount. According to a new report from Bloomberg, businesses looking to buy the newest 14-inch and 16-inch MacBook Pro can get as much as 10% off their purchase. The promo comes as Apple battles a forecasted drop in Mac revenue in the important holiday quarter.
This is an unusual promotion from Apple, with the 10% discount topping “the typical markdown given to small and midsize businesses.” Marketing material for this promotion describes it as a “very special Mac campaign,” according to today’s report.
In its marketing material, Apple has described the new promotion as a “very special Mac campaign.” Sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest.
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