Apple’s first launch event of its traditional end-of-year double-header saw the iPhone, Apple Watch, and AirPods Pro take the stage. But the event also laid out the direction regarding hardware and consumer sales. Tim Cook is taking his team.
What can we learn from Apple’s recent events and the decisions behind the iPhone 14 family? How will this impact processor choice? What will it do to the price? And why is Apple offering so many options to so many consumers?
First up is what will power the new MacBooks? The simple answer is Apple Silicon, but there’s no easy progression being employed by Apple. The summer 2022 launch of the MacBook Air saw Tim Cook and his team introduce the M2 chipset, which offered around 20 per cent performance improvement depending on the benchmarking tool.
But the M1 MacBook Air remained in Apple’s portfolio. It stayed at Apple’s beloved $999 entry point to the MacBook, which allowed Apple to increase the price of the new M2 MacBook Air to $1299… which is a nice piece of monetary misdirection.
Read more at Forbes.com