A rumored new MacBook Air design looks set to see the biggest shakeup to the look of Apple’s cutest laptop since it was launched in 2008.
If the reports are true, it strikes me as a doubly clever move by Apple: a new look that will appeal to many, and encourage them to update, while being actively off-putting to others, effectively pushing them to buy a MacBook Pro even if they don’t need the power …
Apple’s separation of business & consumer laptops
Early Apple laptops were expensive, and mostly pitched to business and professional users. This started in 1989 with the Macintosh Portable (though “luggable” would have been a more accurate term), before we got the PowerBook series. The first of these was the PowerBook 100 in 1991, and the last of them the PowerBook G4 (aluminium), sold between 2001 and 2006.
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