Apple’s new Mac Studio desktop computer will begin arriving to customers this Friday. Ahead of the launch, TechCrunch’s Matthew Panzarino spoke with a trio of senior Apple employees about the company’s process of designing the Mac Studio.
Just like the Mac Pro tower released in late 2019, the Mac Studio was born as a result of Apple’s Pro Workflows Team that was created shortly after the company apologized to pro users and ensured that it remains committed to the Mac.
“We look very much at Mac studio for what it is, a completely new Mac product line,” said Tom Boger, vice president of Mac and iPad product marketing at Apple. “Our philosophy was not at all to take a Mac Mini and scale it up, it was ‘we know we’re working on this M1 chip and we want to bring it to those users who want performance and conductivity and a modular system. And let’s allow it to live right on people’s desks so it’s within easy reach.”
Read more at MacRumors.com