September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides a tool for wiping all signs of Songs of Innocence from their iPhones.
It comes after one of the strangest PR debacles in Apple’s history. After putting a free copy of U2’s latest album on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.
Apple and U2 shared a special connection for years. U2 frontman Bono became good friends with Steve Jobs and designer Jony Ive. In the early 2000s, Apple used the band’s song “Vertigo” as the soundtrack for an iTunes ad. (The commercial helped make the song a hit.) Apple also lent its support to Bono’s Product (RED) charity, dedicated to wiping out HIV and AIDS in African nations.
Read more at CultofMac.com