August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.
The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.
Read more at the CultofMac.com