Apple today announced a new initiative that will see makers of newspaper and magazine apps keep more of their subscription revenue when participating in the program.
The Apple News Partner Program means that if a publisher has a significant presence inside the Apple News app, including adopting Apple’s custom Apple News Format for generating articles, that publisher will get a discount on the commission on subscriptions taken out inside their native iPhone and iPad app.
This program represents a halving of the standard 30% commission for In-App Purchases, and means that participating news apps will collect 85% of the revenue from in-app subscriptions from day one.
Apple already offers all developers the chance to collect 85% commission on subscriptions for subscriptions that last more than one year. The commission is also set at 85% for apps that qualify for the Small Business Program, which take in less than $1 million in annual revenue.
Read more at 9to5Mac.com