Apple is “ramping up efforts to decentralize out of Silicon Valley,” following difficulties recruiting and retaining talent at its Apple Park headquarters in California, according to Bloomberg journalist Mark Gurman.
In the second edition of his new Power On newsletter for Bloomberg, Gurman suggests that Apple is prepared to jettison its tradition of attracting technologists to Cupertino in favor of opening offices in places where operation costs are less high and living costs aren’t as prohibitive for its employees.
The company is said to be “losing talent” because employees are struggling to afford the high cost of living in the San Francisco Bay Area, despite being high earners by most standards. Anecdotally, many engineers who have spoken to Gurman have complained that they’ve been unable to balance living expenses with things like college tuition for their children and long-term savings.
Read more at MacRumors.com